Benefits of content marketing for small businesses
All small business owners want to improve their search engine optimization (SEO) rankings, and content marketing is the number one way of doing so. An effective content marketing strategy will allow you to rank for a range of keywords in your chosen industry and do so consistently and repetitively, outranking competitors and bringing free, organic traffic to your website.
Another considerable benefit of content marketing is being able to position yourself as an authority figure in your industry. You can use your decades of experience and know-how to create tutorials, how-to guides and white papers that’ll provide genuine value to your readers – and give them a reason to keep coming back to your website.
Should you invest in content marketing?
We’ve put together an infographic to highlight the benefits of content marketing for your small business. Let us know your thoughts on small business content marketing in the comments!
